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| | Issue Date | Title | Author(s) |
| 1 | Jun-2024 | How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness | Voutsa, Maria C. ; Zarkada, Anna K. |
| 2 | Jun-2024 | Chatbots and purchase intention: The power of emojis and brand coolness | Voutsa, Maria C. ; Mouratidis, Angelos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Panopoulos, Anastasios |
| 3 | Jun-2024 | Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal | Voutsa, Maria C. ; Melanthiou, Yioula |
| 4 | 27-Sep-2023 | Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian Safety | Theodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas |
| 5 | 14-Jul-2023 | LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters | Leonidou, Sophia ; Voutsa, Maria C. |
| 6 | 14-Jul-2023 | Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfies | Kakoulli, Eleni ; Voutsa, Maria C. |
| 7 | 29-Jun-2023 | LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters. | Leonidou, Sophia ; Voutsa, Maria C. |
| 8 | 8-Jul-2022 | The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context | Mahmoud, Ali B. ; Voutsa, Maria C. ; Solakis, Konstantinos ; Grigoriou, Nichoals |
| 9 | Jun-2021 | Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| 10 | Sep-2019 | Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 11 | Jul-2019 | Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda | Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. |
| 12 | Jul-2019 | Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 13 | Jun-2019 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 14 | Jun-2019 | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| 15 | Jun-2018 | Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 16 | Jun-2018 | Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach | Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 17 | Jun-2018 | Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki | Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 18 | Jul-2017 | Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 19 | Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
