Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23191| Title: | Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender | Authors: | Voutsa, Maria C. Hatzithomas, Leonidas Boutsouki, Christina |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Humorous advertising;Gender | Issue Date: | Jun-2018 | Source: | 17th International Conference on Research in Advertising, 2018, 23-23 June, Valencia, Spain | Conference: | International Conference on Research in Advertising | URI: | https://hdl.handle.net/20.500.14279/23191 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | Aristotle University of Thessaloniki University of Macedonia |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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