Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/33700| Title: | Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal | Authors: | Voutsa, Maria C. Melanthiou, Yioula |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Keywords: | BeReal;GenZ;Ad spontaneity | Issue Date: | Jun-2024 | Source: | 22nd International Conference on Research in Advertising (ICORIA), 27-29 June, 2024 | Link: | https://www.europeanadvertisingacademy.org/icoria2024/ | Conference: | 22nd International Conference on Research in Advertising (ICORIA) 2024 | URI: | https://hdl.handle.net/20.500.14279/33700 | Type: | Conference Papers | Affiliation : | Cyprus University of Technology |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
CORE Recommender
Items in KTISIS are protected by copyright, with all rights reserved, unless otherwise indicated.