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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal
Details
Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal
Date Issued
June 2024
Author(s)
Voutsa, Maria C.
Melanthiou, Yioula
Subjects
BeReal
GenZ
Ad spontaneity