Issue Date Title Author(s) 1 5-Sep-2024 Disparaging humorous advertising : A bibliometric review Voutsa, Maria C. 2 Jun-2024 How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness Voutsa, Maria C. 3 Jun-2024 Chatbots and purchase intention: The power of emojis and brand coolness Voutsa, Maria C. 4 Jun-2024 Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeReal Voutsa, Maria C. 5 27-Sep-2023 Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian Safety Theodosiou, Zenonas 6 14-Jul-2023 LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters Leonidou, Sophia 7 14-Jul-2023 Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfies Kakoulli, Eleni 8 29-Jun-2023 LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters. Leonidou, Sophia 9 8-Jul-2022 The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context Mahmoud, Ali B. 10 2022 Face reading the emotions of gelotophobes toward disparaging humorous advertising Voutsa, Maria C. 11 Aug-2021 A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule Hatzithomas, Leonidas 12 Jun-2021 Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements Voutsa, Maria C. 13 2021 Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions Tsichla, Eirini 14 2021 Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles Timamopoulou, Artemis 15 2021 Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals Voutsa, Maria C. 16 30-Jan-2020 Service quality, visitor satisfaction and future behavior in the museum sector Daskalaki, Vasiliki V. 17 Sep-2019 Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism Voutsa, Maria C. 18 Jul-2019 Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda Margariti, Kostoula 19 Jul-2019 Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable Voutsa, Maria C. 20 Jun-2019 Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions Tsichla, Eirini 
