Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/33680| Title: | How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness | Authors: | Voutsa, Maria C. Zarkada, Anna K. |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Keywords: | Social media;Adertising effectiveness;Storytelling;Influencers | Issue Date: | Jun-2024 | Source: | 22nd International Conference on Research in Advertising (ICORIA), 27-29 June, 2024 | Link: | https://www.europeanadvertisingacademy.org/icoria2024/ | Conference: | 22nd International Conference on Research in Advertising (ICORIA) 2024 | URI: | https://hdl.handle.net/20.500.14279/33680 | Type: | Conference Papers | Affiliation : | Cyprus University of Technology | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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