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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness
Details
How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness
Date Issued
June 2024
Author(s)
Voutsa, Maria C.
Zarkada, Anna K.
Subjects
Social media
Adertising effectiven...
Storytelling
Influencers