Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles

Date Issued
2021
Author(s)
DOI
10.1007/978-3-658-32201-4_10
Abstract
Humor is an integral part of our everyday reality. It is a source of strength to compete with and face personal and social challenges as well as political disruptions (Berger 2008). Humor is imbedded in every culture (Berger 1987) and an individual’s sense of humor reveals not only aspects of their personality but also their mode of social interaction (Lynch 2002).
Subjects

Humorous commercials

Humor styles

American society

File(s)
Thumbnail Image
Name

Timamopoulou2021_Chapter_HalfACenturyOfSuperBowlCommerc.pdf

Size

227.66 KB

Format

Adobe PDF

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