Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/33699| Title: | Chatbots and purchase intention: The power of emojis and brand coolness |
| Authors: | Voutsa, Maria C. Mouratidis, Angelos Hatzithomas, Leonidas Boutsouki, Christina Panopoulos, Anastasios |
| Major Field of Science: | Social Sciences |
| Field Category: | Media and Communications |
| Keywords: | Chatbots;Emojis;Brand coolness;Purchase intention |
| Issue Date: | Jun-2024 |
| Source: | 22nd International Conference on Research in Advertising (ICORIA), 27-29 June, 2024 |
| Link: | https://www.europeanadvertisingacademy.org/icoria2024/ |
| Conference: | 22nd International Conference on Research in Advertising (ICORIA) 2024 |
| URI: | https://hdl.handle.net/20.500.14279/33699 |
| Type: | Conference Papers |
| Affiliation : | Cyprus University of Technology Aristotle University of Thessaloniki University of Macedonia |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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