Skip to main content
Log In
(current)
Ελληνικά
English
Home
Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Chatbots and purchase intention: The power of emojis and brand coolness
Details
Chatbots and purchase intention: The power of emojis and brand coolness
Date Issued
June 2024
Author(s)
Voutsa, Maria C.
Mouratidis, Angelos
Hatzithomas, Leonidas
Boutsouki, Christina
Panopoulos, Anastasios
Subjects
Chatbots
Emojis
Brand coolness
Purchase intention