Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23190| Title: | Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism | Authors: | Voutsa, Maria C. Boutsouki, Christina Hatzithomas, Leonidas Tsichla, Eirini |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Elicited emotions;Humorous ads;Gelotophobia;Gelotophilia;Katagelasticism | Issue Date: | Sep-2019 | Source: | International Symposium on Consumer Personality in Contemporary Contexts, 2019, 13-14 September, Thessaloniki, Greece | Conference: | International Symposium on Consumer Personality in Contemporary Contexts | URI: | https://hdl.handle.net/20.500.14279/23190 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Macedonia Aristotle University of Thessaloniki |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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