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https://hdl.handle.net/20.500.14279/23189| Title: | Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda | Authors: | Margariti, Kostoula Tsichla, Eirini Hatzithomas, Leonidas Voutsa, Maria C. |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Emotional advertising | Issue Date: | Jul-2019 | Source: | 7th International Conference on Contemporary Marketing Issues, 2019, 10-12 July, Crete, Greece | Conference: | International Conference on Contemporary Marketing Issues | URI: | https://hdl.handle.net/20.500.14279/23189 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Macedonia Aristotle University of Thessaloniki |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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