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Issue DateTitleAuthor(s)
118-Oct-2025Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer EngagementMelanthiou, Yioula ; Voutsa, Maria C. 
22021Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
32021Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising StylesTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. 
42018Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and KatagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina