Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23186| Title: | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | Authors: | Timamopoulou, Artemis Hatzithomas, Leonidas Boutsouki, Christina Voutsa, Maria C. |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Humorous advertising;Super Bowl;Content analysis | Issue Date: | Jun-2019 | Source: | International Conference on Research in Advertising, 2019, 22-27 June, Krems, Austria | Conference: | International Conference on Research in Advertising | URI: | https://hdl.handle.net/20.500.14279/23186 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Macedonia Aristotle University of Thessaloniki |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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