Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23186| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Timamopoulou, Artemis | - |
| dc.contributor.author | Hatzithomas, Leonidas | - |
| dc.contributor.author | Boutsouki, Christina | - |
| dc.contributor.author | Voutsa, Maria C. | - |
| dc.date.accessioned | 2021-10-06T07:33:16Z | - |
| dc.date.available | 2021-10-06T07:33:16Z | - |
| dc.date.issued | 2019-06 | - |
| dc.identifier.citation | International Conference on Research in Advertising, 2019, 22-27 June, Krems, Austria | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/23186 | - |
| dc.format | en_US | |
| dc.language.iso | en | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Humorous advertising | en_US |
| dc.subject | Super Bowl | en_US |
| dc.subject | Content analysis | en_US |
| dc.title | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | en_US |
| dc.type | Conference Papers | en_US |
| dc.collaboration | University of Macedonia | en_US |
| dc.collaboration | Aristotle University of Thessaloniki | en_US |
| dc.subject.category | Economics and Business | en_US |
| dc.country | Greece | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.relation.conference | International Conference on Research in Advertising | en_US |
| cut.common.academicyear | 2018-2019 | en_US |
| item.grantfulltext | none | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
| item.fulltext | No Fulltext | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | conferenceObject | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-1478-725X | - |
| crisitem.author.orcid | 0000-0001-7889-3804 | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation | |
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