Events International Conference on Research in Advertising

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Description

Conference title

International Conference on Research in Advertising

Events Publications
(All)

Type

7 Conference Papers

Date issued

2 2020 - 2024
5 2010 - 2019

Fulltext

6 No Fulltext
1 With Fulltext

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		Issue Date	Title	Author(s)
	1	29-Jun-2023	LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.	Leonidou, Sophia ; Voutsa, Maria C.
	2	Jun-2021	Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina
	3	Jun-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	4	Jun-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
	5	Jun-2018	Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	6	Jul-2017	Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	7	Jul-2016	How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos