Results 1-20 of 64 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1Jun-2024How Emotional Storytelling in Social Media Content Influences Advertising EffectivenessVoutsa, Maria C. ; Zarkada, Anna K. 
220-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
34-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
43-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
519-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
62021Factors Affecting the Athens Byzantine and Christian Museum BrandingZarkada, Anna K. ; Markaki, Vassiliki 
72021Digital Museum Touring: From a Conventional 3D Translation to a Highly Engaging TransmutationPapadopoulou, Melina ; Zarkada, Anna K. 
82021Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagementZarkada, Anna K. 
92020What makes a b2b facebook page engaging?Zarkada, Anna K. 
10Apr-2019Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευσηΖαρκάδα, Άννα 
112018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
122018Antecedents of corporate sustainability in a multicultural society and the globalized economyZarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I. 
132017Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”Ζαρκάδα, Άννα ; Νάκας, Αριστείδης 
142017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
152016Identifying organisational brand elements for UK universities: A content analysis of students’ perceptionsZarkada, Anna K. ; Kapareliotis, Ilias 
162016He Had a Meaning in my Mind’ Unpacking Celebrity Footballer BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
172016An evidence based analysis of branding UK UniversitiesZarkada, Anna K. ; Kapareliotis, Ilias 
182015Η Ελληνική πολιτική κουλτούρα ενάντια στις μεταρρυθμίσειςΖαρκάδα, Άννα ; Nakas, Aristides 
192015The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of PreferenceZarkada, Anna K. ; Georgoudi, F 
202015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia