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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions
Details
Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions
Date Issued
2016
Author(s)
Zarkada, Anna K.
Kapareliotis, Ilias