Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23476| Title: | What makes a b2b facebook page engaging? | Authors: | Zarkada, Anna K. | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Issue Date: | 2020 | Source: | Global Marketing Conference of the Global Alliance of Marketing & Management Associations, 2020, 5-8 November, Seoul, Republic of Korea | Link: | http://gmcproceedings.net/ | Conference: | 2020 Global Marketing Conference of the Global Alliance of Marketing & Management Associations | URI: | https://hdl.handle.net/20.500.14279/23476 | Rights: | Ⓒ Global Alliance of Marketing & Management Associations. Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers | Affiliation : | Athens University of Economics and Business | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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