What makes a b2b facebook page engaging?

Zarkada, Anna K.

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23476

DC Field	Value	Language
dc.contributor.author	Zarkada, Anna K.	-
dc.date.accessioned	2021-10-29T09:13:27Z	-
dc.date.available	2021-10-29T09:13:27Z	-
dc.date.issued	2020	-
dc.identifier.citation	Global Marketing Conference of the Global Alliance of Marketing & Management Associations, 2020, 5-8 November, Seoul, Republic of Korea	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.14279/23476	-
dc.format	pdf	en_US
dc.language.iso	en	en_US
dc.rights	Ⓒ Global Alliance of Marketing & Management Associations.	en_US
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.title	What makes a b2b facebook page engaging?	en_US
dc.type	Conference Papers	en_US
dc.link	http://gmcproceedings.net/	en_US
dc.collaboration	Athens University of Economics and Business	en_US
dc.subject.category	Economics and Business	en_US
dc.journals	Subscription	en_US
dc.country	Greece	en_US
dc.subject.field	Social Sciences	en_US
dc.publication	Peer Reviewed	en_US
dc.relation.conference	2020 Global Marketing Conference of the Global Alliance of Marketing & Management Associations	en_US
cut.common.academicyear	2019-2020	en_US
item.fulltext	No Fulltext	-
item.openairecristype	http://purl.org/coar/resource_type/c_c94f	-
item.languageiso639-1	en	-
item.cerifentitytype	Publications	-
item.openairetype	conferenceObject	-
item.grantfulltext	none	-
crisitem.author.dept	Department of Communication and Marketing	-
crisitem.author.faculty	Faculty of Communication and Media Studies	-
crisitem.author.orcid	0000-0002-9382-6412	-
crisitem.author.parentorg	Faculty of Communication and Media Studies	-
Appears in Collections:	Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation