1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications

Results 1-20 of 101 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
15-Dec-2024The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and MedinaZarkada, Anna K. ; Kashif, Muhammad ; Zainab 
21-Jul-2024(Re)Defining Airport Experience: A New Framework PropositionYerimou, Pantelitsa ; Themistocleous, Christos 
3Jul-2024Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
42024Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? .Zarkada, Anna K. 
520-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
64-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
73-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
813-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
919-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
102021Factors Affecting the Athens Byzantine and Christian Museum BrandingZarkada, Anna K. ; Markaki, Vassiliki 
112021Digital Museum Touring: From a Conventional 3D Translation to a Highly Engaging TransmutationPapadopoulou, Melina ; Zarkada, Anna K. 
122021Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagementZarkada, Anna K. 
132021Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case studyZarkada, Anna K. ; Kapareliotis, Ilias 
142020What makes a b2b facebook page engaging?Zarkada, Anna K. 
152020The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapesZarkada, Anna K. ; Tzoumaka, Eugenia 
162020EditorialZarkada, Anna K. 
17Apr-2019Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευσηΖαρκάδα, Άννα 
182018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
192018Antecedents of corporate sustainability in a multicultural society and the globalized economyZarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I. 
202018The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethicallyKashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah