Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23478
Title: Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’
Authors: Papakonstantinou, Katerina G. 
Zarkada, Anna K. 
Panigyrakis, George G. 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Perception management;content analysis;reality television show;social television;Survivor
Issue Date: 2018
Source: International Conference on Corporate and Marketing Communications, 2018, 12-13 April, University of Exeter, UK
Link: http://business-school.exeter.ac.uk/newsandevents/conferences/corporate_marketing/
Conference: 23rd International Conference on Corporate and Marketing Communications 
Abstract: The purpose of this paper is to explore the relationship between the application of various perception management techniques and the success of the 2017 Greek version of the reality TV show ‘Survivor’, which repeatedly achieved the unprecedented viewership of 80%. Utilising a theory-driven content analysis of audio-visual data (32 episodes and a total of 86,5 hours) it is demonstrated that all perception management techniques identified in the literature were employed in the show and the frequency and intensity of their use was directly correlated with viewership.
URI: https://hdl.handle.net/20.500.14279/23478
Rights: Ⓒ University of Exeter
Type: Conference Papers
Affiliation : Athens University of Economics and Business 
Cyprus University of Technology 
Publication Type: Peer Reviewed
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation

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