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https://hdl.handle.net/20.500.14279/33340| Title: | Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? . | Authors: | Zarkada, Anna K. | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | VUCA environment, marketing, permacrisis, ethics | Issue Date: | 2024 | Source: | Marketing Solutions to the Challenges of a VUCA Environment. GMA-GAMMA 2023. Springer Proceedings in Business and Economics. Springer | Start page: | 1 | End page: | 16 | URI: | https://hdl.handle.net/20.500.14279/33340 | DOI: | 10.1007/978-3-031-58429-9_1 | Type: | Book Chapter | Affiliation : | Cyprus University of Technology | Publication Type: | Peer Reviewed |
| Appears in Collections: | Κεφάλαια βιβλίων/Book chapters |
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