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Cyprus University of Technology (Research Output)
Κεφάλαια βιβλίων/Book chapters
Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? .
Details
Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? .
Date Issued
2024
Author(s)
Zarkada, Anna K.
DOI
10.1007/978-3-031-58429-9_1
Subjects
VUCA environment, mar...