Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23554| Title: | The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention | Authors: | Zarkada, Anna K. Tzoumaka, Eugenia |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Issue Date: | 2015 | Source: | European Marketing ACademy, 2015, 26-29 May, Leuven, Belgium | Link: | http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html | Conference: | European Marketing Academy Conference | URI: | https://hdl.handle.net/20.500.14279/23554 | Rights: | Ⓒ EMAC | Type: | Conference Papers | Affiliation : | Athens University of Economics and Business American College of Greece |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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