Zarkada, Anna K. (rp18008)

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Publications

Όλα [98]

Articles [23]

Conference Papers [63]

Books & Book Chapters [9]

Others [3]

Τύπος

57 Conference Papers

Ημερομηνία Έκδοσης

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας
	1	2021	Factors Affecting the Athens Byzantine and Christian Museum Branding	Zarkada, Anna K. ; Markaki, Vassiliki
	2	2021	Digital Museum Touring: From a Conventional 3D Translation to a Highly Engaging Transmutation	Papadopoulou, Melina ; Zarkada, Anna K.
	3	2021	Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement	Zarkada, Anna K.
	4	2020	What makes a b2b facebook page engaging?	Zarkada, Anna K.
	5	Απρ-2019	Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευση	Ζαρκάδα, Άννα
	6	2018	Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’	Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G.
	7	2018	Antecedents of corporate sustainability in a multicultural society and the globalized economy	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I.
	8	2017	Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”	Ζαρκάδα, Άννα ; Νάκας, Αριστείδης
	9	2016	Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions	Zarkada, Anna K. ; Kapareliotis, Ilias
	10	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	11	2016	An evidence based analysis of branding UK Universities	Zarkada, Anna K. ; Kapareliotis, Ilias
	12	2015	Η Ελληνική πολιτική κουλτούρα ενάντια στις μεταρρυθμίσεις	Ζαρκάδα, Άννα ; Nakas, Aristides
	13	2015	The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of Preference	Zarkada, Anna K. ; Georgoudi, F
	14	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
	15	2014	Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	16	2014	The Future of Customer Service in a changing environment	Zarkada, Anna K. ; Panigyrakis, George G.
	17	2014	Crafting the Craft's Reputation	Zarkada, Anna K.
	18	2014	“Liking” those Who Rule the World: Politicians' Branding on Social Media	Zarkada, Anna K. ; Sotiropoulou, E
	19	2014	Is Personal Branding pushing the epistemological boundaries of marketing?	Zarkada, Anna K.
	20	2014	Achievement-Based Celebrities As Objects & Instruments Of Consumption	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G.

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