Ημερομηνία Έκδοσης Τίτλος Συγγραφέας 1 29-Σεπ-2023 Current Status of Metaverse Research Teerakapibal, Surat ; Melanthiou, Yioula
2 29-Σεπ-2023 Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement Uzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna
3 29-Σεπ-2023 Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises Avgeropoulou, Aikaterini ; Melanthiou, Yioula
4 22-Ιου-2023 Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet
5 22-Ιου-2023 Understanding the Metaverse Through the Bibliometric Analysis Lens Teerakapibal, Surat ; Melanthiou, Yioula
6 1-Ιαν-2023 A nation brand development framework: the stakeholders’ perspective Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet
7 1-Ιαν-2023 Did we really need a pandemic to fast-track technology? Papasolomou, Ioanna ; Melanthiou, Yioula
8 2023 Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula
9 2023 Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula
10 6-Οκτ-2022 The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis
11 20-Απρ-2022 Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos
12 Απρ-2022 A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris
13 1-Ιαν-2022 Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological Perspective Festa, Giuseppe ; Melanthiou, Yioula ; Meriano, Pina
14 1-Ιαν-2022 Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility Garanti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula
15 1-Ιαν-2022 Reengineering the Organisation Design of Wine Businesses Afxentiou, Georgios ; Melanthiou, Yioula
16 26-Οκτ-2021 Is tourism and hospitality education supporting sustainability? Berjozkina, Galina ; Melanthiou, Yioula
17 4-Οκτ-2021 Giving power to those having less power: NGOs, YouTube and virality Avgeropoulou, Aikaterini ; Melanthiou, Yioula
18 Σεπ-2021 A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis Avgeropoulou, Aikaterini ; Melanthiou, Yioula
19 27-Απρ-2021 Sustainable development as a business advantage in real estate Gklezakou, Evangelia ; Thrassou, Alkis ; Melanthiou, Yioula
20 Απρ-2021 The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna