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https://hdl.handle.net/20.500.14279/26949| Title: | A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis | Authors: | Avgeropoulou, Aikaterini Melanthiou, Yioula |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Viral Marketing;NGOs;Sensory Marketing;Cinematography;Audio-Visual Appeal;Netnography;Consumer Behavior | Issue Date: | Sep-2021 | Source: | 14th Annual Conference of the EuroMed Academy of Business, 2021, 22-24 September | Conference: | Annual Conference of the EuroMed Academy of Business (EMAB) | URI: | https://hdl.handle.net/20.500.14279/26949 | ISBN: | 978-9963-711-90-1 | Rights: | The materials published in this Readings Book may be reproduced for instructional and non-commercial use. Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers | Affiliation : | University of Nicosia | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Melanthiou.pdf | Fulltext | 528.6 kB | Adobe PDF | View/Open |
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