1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26949
DC FieldValueLanguage
dc.contributor.authorAvgeropoulou, Aikaterini-
dc.contributor.authorMelanthiou, Yioula-
dc.date.accessioned2022-10-12T07:40:10Z-
dc.date.available2022-10-12T07:40:10Z-
dc.date.issued2021-09-
dc.identifier.citation14th Annual Conference of the EuroMed Academy of Business, 2021, 22-24 Septemberen_US
dc.identifier.isbn978-9963-711-90-1-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/26949-
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsThe materials published in this Readings Book may be reproduced for instructional and non-commercial use.en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectViral Marketingen_US
dc.subjectNGOsen_US
dc.subjectSensory Marketingen_US
dc.subjectCinematographyen_US
dc.subjectAudio-Visual Appealen_US
dc.subjectNetnographyen_US
dc.subjectConsumer Behavioren_US
dc.titleA New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisisen_US
dc.typeConference Papersen_US
dc.collaborationUniversity of Nicosiaen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceAnnual Conference of the EuroMed Academy of Business (EMAB)en_US
cut.common.academicyear2021-2022en_US
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.openairetypeconferenceObject-
item.grantfulltextopen-
item.languageiso639-1en-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-1551-9820-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Files in This Item:
File Description SizeFormat
Melanthiou.pdfFulltext528.6 kBAdobe PDFView/Open
CORE Recommender
Show simple item record

Page view(s) 50

213
Last Week
2
Last month
4
checked on Feb 3, 2025

Download(s) 50

107
checked on Feb 3, 2025

Google ScholarTM

Check

Altmetric


This item is licensed under a Creative Commons License Creative Commons