Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26950| Title: | The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience | Authors: | Christoforou, Tandy Melanthiou, Yioula Papasolomou, Ioanna |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Channel;Marketing;Retailing;Augmented Reality;Shopping Experience | Issue Date: | Apr-2021 | Source: | 25th International Conference on Corporate and Marketing Communications, 2020, 14-16 April, Granada, Spain | Conference: | International Conference on Corporate and Marketing Communications | URI: | https://hdl.handle.net/20.500.14279/26950 | ISBN: | 978-84-338-6831-2 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Nicosia | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Melanthiou.pdf | Fulltext | 371.16 kB | Adobe PDF | View/Open |
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