Events International Conference on Corporate and Marketing Communications

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Conference title

International Conference on Corporate and Marketing Communications

Events Publications
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Type

7 Conference Papers

Date issued

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5 With Fulltext
2 No Fulltext

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		Issue Date	Title	Author(s)
	1	4-Apr-2023	Communicating the brand promise to internal stakeholders in Higher Education Institutions	Kyriacou, Evdoxia ; Zarkada, Anna K.
	2	3-Apr-2023	Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours	Zarkada, Anna K.
	3	20-Apr-2022	Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era	Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos
	4	Apr-2021	The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience	Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna
	5	Apr-2020	The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industry	Panigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia
	6	2011	The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?	Zarkada, Anna K.
	7	Apr-2003	Corporate Social Responsibility: A Pilot study into the realities of the business sector in Cyprus	Krambia-Kapardis, Maria ; Papasolomou-Doukakis, Ioanna ; Katsioulides, Marios