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  4. The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience
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The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience

Date Issued
April 2021
Author(s)
Christoforou, Tandy  
Melanthiou, Yioula  
Papasolomou, Ioanna  
Subjects

Channel

Marketing

Retailing

Augmented Reality

Shopping Experience

File(s)
Thumbnail Image
Name

Melanthiou.pdf

Size

371.16 KB

Format

Adobe PDF

Checksum (MD5)

c673ff17dcb94b383e49ebc6b029f612

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