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| | Ημερομηνία Έκδοσης | Τίτλος | Συγγραφέας |
| 1 | 29-Σεπ-2023 | Current Status of Metaverse Research | Teerakapibal, Surat ; Melanthiou, Yioula |
| 2 | 29-Σεπ-2023 | Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement | Uzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna |
| 3 | 29-Σεπ-2023 | Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 4 | 22-Ιου-2023 | Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review | Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet |
| 5 | 22-Ιου-2023 | Understanding the Metaverse Through the Bibliometric Analysis Lens | Teerakapibal, Surat ; Melanthiou, Yioula |
| 6 | 1-Ιαν-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| 7 | 1-Ιαν-2023 | Did we really need a pandemic to fast-track technology? | Papasolomou, Ioanna ; Melanthiou, Yioula |
| 8 | 2023 | Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 9 | 2023 | Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 10 | 6-Οκτ-2022 | The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis |
| 11 | 20-Απρ-2022 | Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era | Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos |
| 12 | Απρ-2022 | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris |
| 13 | 1-Ιαν-2022 | Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological Perspective | Festa, Giuseppe ; Melanthiou, Yioula ; Meriano, Pina |
| 14 | 1-Ιαν-2022 | Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility | Garanti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula |
| 15 | 1-Ιαν-2022 | Reengineering the Organisation Design of Wine Businesses | Afxentiou, Georgios ; Melanthiou, Yioula |
| 16 | 26-Οκτ-2021 | Is tourism and hospitality education supporting sustainability? | Berjozkina, Galina ; Melanthiou, Yioula |
| 17 | 4-Οκτ-2021 | Giving power to those having less power: NGOs, YouTube and virality | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 18 | Σεπ-2021 | A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 19 | 27-Απρ-2021 | Sustainable development as a business advantage in real estate | Gklezakou, Evangelia ; Thrassou, Alkis ; Melanthiou, Yioula |
| 20 | Απρ-2021 | The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience | Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna |
