1. Ktisis Cyprus University of Technology

Melanthiou, Yioula (rp21514)

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Publications

Results 1-20 of 67 (Search time: 0.008 seconds).

Issue DateTitleAuthor(s)
118-Oct-2025Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer EngagementMelanthiou, Yioula ; Voutsa, Maria C. 
22025The Impact of Virtual Try-On Tools for Beauty Products on Consumer Behavior: A Segmentation Study.Zarkada, Anna K. ; Barakat, Suzanne ; Melanthiou, Yioula 
311-Sep-2024A Systematic Review of Actionable Propositions for Sustainable ConsumptionMelanthiou, Yioula ; Amber, Elena ; Papasolomou, Ioanna ; Thrassou, Alkis 
411-Sep-2024Exploring the Intersection Between Luxury Fashion and Sustainability. A Bibliometric AnalysisMelanthiou, Yioula ; Augurio, Alessandro ; Castaldi, Laura 
511-Sep-2024Shaping Tomorrow's Entrepreneurs: Insights and Innovations from The Erasmus+ Entrepreneurship Training ProgrammeMelanthiou, Yioula ; Triga, Vasiliki ; Ferreira Dias, Marta ; Amorim, M. ; Alves, C. ; Gomes, I. ; Meireles, G. ; Ribeiro, A.L. ; Bratitsis, T. ; Daubariene, A. ; Daunoriene, A. ; Ryciuk, U. 
611-Sep-2024Ethical and Unethical Practices Within the Food Supply Chain: Exploring the Role and Application of Blockchain TechnologyMelanthiou, Yioula ; El Naddaf, Sami ; Efthymiou, Leonidas ; Christodoulou, Klitos 
711-Sep-2024Segmentation of The Italian E-Mobility Market. An Application of The Theory of Planned BehaviourMelanthiou, Yioula ; Augurio, Alessandro ; Castaldi, Laura 
811-Sep-2024The Role of Blockchain Technology and Its Impact on The Buyer-Supplier Relationships in The Food Supply ChainMelanthiou, Yioula ; El Naddaf, Sami ; Efthymiou, Leonidas ; Christodoulou, Klitos 
911-Sep-2024Unlocking NGO Success: The Strategic Role of Multisensory Marketing in A Dynamic Global EnvironmentMelanthiou, Yioula ; Avgeropoulou, Katerina 
1011-Jul-2024Luxury and sustainability: Primary results from a systematic literature reviewMelanthiou, Yioula ; Augurio, Alessandro ; Castaldi, Laura 
1111-Jul-2024Metaverse and Luxury Research: A Bibliometric AnalysisMelanthiou, Yioula ; Teerakapibal, Surat 
1211-Jul-2024Enhancing Customer Experience in The Retail Sector Through Immersive TechnologiesMelanthiou, Yioula 
132-Jul-2024The Growing Complexity of COBRAs: A Systematic ReviewMelanthiou, Yioula ; Uzunboylu, Naziyet ; Vrontis, Demetris ; Papasolomou, Ioanna 
142-Jul-2024The Metaverse in an Era of Volatility, Uncertainty, Complexity, and AmbiguityMelanthiou, Yioula ; Vasic, Sergey 
1527-Jun-2024The Impact of Visual e-WOM on Tourists’ Information Searches Related to HORECA ServicesMelanthiou, Yioula ; Kfoury, Jessy ; Papasolomou, Ioanna 
16Jun-2024Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeRealVoutsa, Maria C. ; Melanthiou, Yioula 
1726-Mar-2024A Theoretical Review of the Diversity of Behavioural Factors, Influencing Sustainable Consumption at the Nexus with Impulsive Buying BehaviourMelanthiou, Yioula ; Amber, Elena ; Papasolomou, Ioanna ; Thrassou, Alkis 
1829-Sep-2023Current Status of Metaverse ResearchTeerakapibal, Surat ; Melanthiou, Yioula 
1929-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
2029-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula