Melanthiou, Yioula (rp21514)

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Publications

All [47]

Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

Type

10 Conference Papers

Date issued

9 2020 - 2024
1 2010 - 2019

Journals

1 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius)

Fulltext

5 No Fulltext
5 With Fulltext

Results 1-10 of 10 (Search time: 0.002 seconds).

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		Issue Date	Title	Author(s)
	1	29-Sep-2023	Current Status of Metaverse Research	Teerakapibal, Surat ; Melanthiou, Yioula
	2	29-Sep-2023	Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement	Uzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna
	3	29-Sep-2023	Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises	Avgeropoulou, Aikaterini ; Melanthiou, Yioula
	4	22-Jul-2023	Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review	Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet
	5	22-Jul-2023	Understanding the Metaverse Through the Bibliometric Analysis Lens	Teerakapibal, Surat ; Melanthiou, Yioula
	6	20-Apr-2022	Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era	Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos
	7	Apr-2022	A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram	Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris
	8	Sep-2021	A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis	Avgeropoulou, Aikaterini ; Melanthiou, Yioula
	9	Apr-2021	The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience	Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna
	10	Sep-2019	Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies	Petrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi