Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26945| Title: | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | Authors: | Uzunboylu, Naziyet Melanthiou, Yioula Papasolomou, Ioanna Vrontis, Demetris |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Consumer engagement;Brand-related user-generated content;Brand selfies;Social media;Systematic literature review | Issue Date: | Apr-2022 | Source: | 26th Corporate and Marketing Communications Conference, 2022, 18-20 April, Nicosia, Cyprus | Conference: | Corporate and Marketing Communications Conference | URI: | https://hdl.handle.net/20.500.14279/26945 | ISBN: | 978-9963-711-95-6 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Nicosia | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Melanthiou.pdf | Fulltext | 162.23 kB | Adobe PDF | View/Open |
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