Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26945
Title: | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram |
Authors: | Uzunboylu, Naziyet Melanthiou, Yioula Papasolomou, Ioanna Vrontis, Demetris |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Keywords: | Consumer engagement;Brand-related user-generated content;Brand selfies;Social media;Systematic literature review |
Issue Date: | Apr-2022 |
Source: | 26th Corporate and Marketing Communications Conference, 2022, 18-20 April, Nicosia, Cyprus |
Conference: | Corporate and Marketing Communications Conference |
URI: | https://hdl.handle.net/20.500.14279/26945 |
ISBN: | 978-9963-711-95-6 |
Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers |
Affiliation : | University of Nicosia |
Publication Type: | Peer Reviewed |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Melanthiou.pdf | Fulltext | 162.23 kB | Adobe PDF | View/Open |
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