Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26945| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Uzunboylu, Naziyet | - |
| dc.contributor.author | Melanthiou, Yioula | - |
| dc.contributor.author | Papasolomou, Ioanna | - |
| dc.contributor.author | Vrontis, Demetris | - |
| dc.date.accessioned | 2022-10-12T04:55:21Z | - |
| dc.date.available | 2022-10-12T04:55:21Z | - |
| dc.date.issued | 2022-04 | - |
| dc.identifier.citation | 26th Corporate and Marketing Communications Conference, 2022, 18-20 April, Nicosia, Cyprus | en_US |
| dc.identifier.isbn | 978-9963-711-95-6 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/26945 | - |
| dc.format | en_US | |
| dc.language.iso | en | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Consumer engagement | en_US |
| dc.subject | Brand-related user-generated content | en_US |
| dc.subject | Brand selfies | en_US |
| dc.subject | Social media | en_US |
| dc.subject | Systematic literature review | en_US |
| dc.title | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | en_US |
| dc.type | Conference Papers | en_US |
| dc.collaboration | University of Nicosia | en_US |
| dc.subject.category | Economics and Business | en_US |
| dc.country | Cyprus | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.relation.conference | Corporate and Marketing Communications Conference | en_US |
| cut.common.academicyear | 2021-2022 | en_US |
| item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
| item.openairetype | conferenceObject | - |
| item.cerifentitytype | Publications | - |
| item.grantfulltext | open | - |
| item.languageiso639-1 | en | - |
| item.fulltext | With Fulltext | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-1551-9820 | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Melanthiou.pdf | Fulltext | 162.23 kB | Adobe PDF | View/Open |
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