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https://hdl.handle.net/20.500.14279/31817| Title: | Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement | Authors: | Uzunboylu, Naziyet Vrontis, Demetris Melanthiou, Yioula Papasolomou, Ioanna |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Issue Date: | 29-Sep-2023 | Source: | Proceedings of the 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius), 2023, 27-29 September, pp. 1169-1170 | Start page: | 1169 | End page: | 1170 | Conference: | 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius) | URI: | https://hdl.handle.net/20.500.14279/31817 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Nicosia Cyprus University of Technology |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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