Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/31817
Title: | Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement |
Authors: | Uzunboylu, Naziyet Vrontis, Demetris Melanthiou, Yioula Papasolomou, Ioanna |
Major Field of Science: | Social Sciences |
Field Category: | Media and Communications |
Issue Date: | 29-Sep-2023 |
Source: | Proceedings of the 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius), 2023, 27-29 September, pp. 1169-1170 |
Start page: | 1169 |
End page: | 1170 |
Conference: | 16th Annual Conference of the EuroMed Academy of Business (EMAB) (Vilnius) |
URI: | https://hdl.handle.net/20.500.14279/31817 |
Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers |
Affiliation : | University of Nicosia Cyprus University of Technology |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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