Melanthiou, Yioula (rp21514)

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Publications

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Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

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		Issue Date	Title	Author(s)
	21	6-Jan-2020	The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population	Teerakapibal, Surat ; Melanthiou, Yioula
	22	1-Jan-2020	Managing founder-based brand identity during succession	Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo
	23	1-Jan-2020	The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspects	Melanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos
	24	15-Feb-2019	The celebrity chef phenomenon: a (reflective) commentary	Zopiatis, Anastasios ; Melanthiou, Yioula
	25	1-Jan-2018	Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects	Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula
	26	1-Jan-2017	Editorial	Melanthiou, Yioula
	27	1-Jan-2017	A value-based transcription of student choices into higher education branding practices	Melanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris
	28	1-Nov-2016	Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape	Zopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula
	29	2-Apr-2016	Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products	Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula
	30	3-Mar-2016	Messages Not Getting Through: Societal Marketing to the Rescue	Melanthiou, Yioula
	31	2-Jan-2015	The Use of Social Network Sites as an E-Recruitment Tool	Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni
	32	1-Jan-2015	Social media uptake in Cyprus - Or is it just a new fad?	Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos
	33	1-Jan-2014	Success Through Innovation, Reputation, and Location	Melanthiou, Yioula
	34	1-Jan-2014	Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies	Komodromos, Marcos ; Melanthiou, Yioula
	35	1-Jan-2013	Airline industry consolidation and its effect on shareholder value	Evripidou, Loukia ; Melanthiou, Yioula
	36	1-Jul-2012	Marketing Communication of Brands and Products in the New Era	Melanthiou, Yioula
	37	1-Jul-2012	Social Media: Marketing Public Relations' New Best Friend	Papasolomou, Ioanna ; Melanthiou, Yioula
	38	1-Jan-2010	Using social networks as a promotional tool for higher education institutions	Melanthiou, Yioula ; Fantis, Sophia
	39	1-Dec-2007	Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus	Vrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula
	40	1-Sep-2007	A contemporary higher education student-choice model for developed countries	Vrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula

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