Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26910
Title: | A contemporary higher education student-choice model for developed countries |
Authors: | Vrontis, Demetris Thrassou, Alkis Melanthiou, Yioula |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Keywords: | Marketing;Student-choice model;Consumer behavior;Higher education;Developed countries |
Issue Date: | 1-Sep-2007 |
Source: | Journal of Business Research, vol. 60, iss. 9, 2007 |
Volume: | 60 |
Issue: | 9 |
Journal: | Journal of Business Research |
Abstract: | This research proposes a contemporary higher education student-choice model for developed countries through a contingency methodological route. The research initially utilizes existing models, interrelating them and distilling the important parameters affecting student behavior, to develop an integrated preliminary generic higher education student-choice model. Subsequently, refinement and conceptual development of the preliminary model takes place through an extensive literature review of generic developed-country consumer behavior theories. These theories provide the practical and theoretical parameters that stipulate and regulate the environmental and behavioral context of developed-countries' student choice. They combine with the preliminary model to produce a contemporary higher education student-choice model for developed countries and to accordingly recommend a new higher-education-institutions' marketing direction and approach. © 2007 Elsevier Inc. All rights reserved. |
URI: | https://hdl.handle.net/20.500.14279/26910 |
ISSN: | 01482963 |
DOI: | 10.1016/j.jbusres.2007.01.023 |
Rights: | © Elsevier |
Type: | Article |
Affiliation : | Intercollege |
Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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