Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26910
Title: A contemporary higher education student-choice model for developed countries
Authors: Vrontis, Demetris 
Thrassou, Alkis 
Melanthiou, Yioula 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Marketing;Student-choice model;Consumer behavior;Higher education;Developed countries
Issue Date: 1-Sep-2007
Source: Journal of Business Research, vol. 60, iss. 9, 2007
Volume: 60
Issue: 9
Journal: Journal of Business Research 
Abstract: This research proposes a contemporary higher education student-choice model for developed countries through a contingency methodological route. The research initially utilizes existing models, interrelating them and distilling the important parameters affecting student behavior, to develop an integrated preliminary generic higher education student-choice model. Subsequently, refinement and conceptual development of the preliminary model takes place through an extensive literature review of generic developed-country consumer behavior theories. These theories provide the practical and theoretical parameters that stipulate and regulate the environmental and behavioral context of developed-countries' student choice. They combine with the preliminary model to produce a contemporary higher education student-choice model for developed countries and to accordingly recommend a new higher-education-institutions' marketing direction and approach. © 2007 Elsevier Inc. All rights reserved.
URI: https://hdl.handle.net/20.500.14279/26910
ISSN: 01482963
DOI: 10.1016/j.jbusres.2007.01.023
Rights: © Elsevier
Type: Article
Affiliation : Intercollege 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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