Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26919
Title: The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspects
Authors: Melanthiou, Yioula 
Evripidou, Loukia 
Epaminonda, Epaminondas 
Komodromos, Marcos 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: collaborative consumption;digital revolution;sharing economy;marketing;socio-cultural;financial;changes;innovation
Issue Date: 1-Jan-2020
Source: International Journal of Business and Globalisation, vol. 24, iss. 3, 2020
Volume: 24
Issue: 3
Journal: International Journal of Business and Globalisation 
Abstract: This paper discusses three aspects of the sharing economy: the marketing aspect, the financial aspect, and the socio-cultural aspect. The discussion of the marketing aspect suggests that mindful consumption and advances in technology have made sharing economy possible and increasingly popular. This has modified consumption patterns, particularly in the tourism industry, and has changed traditional marketing channels. It is further suggested, that the increasing prevalence of sharing economy practices is directly linked to increases in revenue and improvements in customer welfare and job creation. Moreover, socio-cultural characteristics of societies have also been linked to the provision and use of sharing economy. More specifically, attitudes towards innovation, sharing, trust and environmental sensitivity have been identified as socio-cultural factors that are expected to influence the provision of sharing economy services, and individualism-collectivism, uncertainty avoidance, power distance and the internet appear to be key behaviour determinant variables.
URI: https://hdl.handle.net/20.500.14279/26919
ISSN: 17533627
DOI: 10.1504/IJBG.2020.106478
Rights: © Inderscience
Type: Article
Affiliation : University of Nicosia 
European University Cyprus 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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