Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26936
Title: Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus
Authors: Vrontis, Demetris 
Ktoridou, Despo 
Melanthiou, Yioula 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Information communication technologiesgrated marketing communications (IMC); Promotion; Website usability;;Website visibility;Cyprus;E-commerce;Hotel marketing
Issue Date: 1-Dec-2007
Source: Journal of Website Promotion, vol. 2, iss. 3-4, pp. 125-139, 2007
Volume: 2
Issue: 3-4
Start page: 125
End page: 139
Journal: Journal of Website Promotion 
Abstract: The organizational long-term success of promotional campaigns and the integration of marketing communications (IMC) are affected by the effective use of information communication technologies (ICT). E-content that combines all media, visual, text, sound, video and animation represents the base knowledge. Internet technology, as a source of communication, has become an important and exploring tool for marketers in the past. Today, the internet implementation in the marketing process is inexpensive, delivers instant international reach, offers great real time feedback and reaches millions of people for whom the web is the centre of virtually all communications. This research is based on two survey questionnaires that were analysed both quantitatively and qualitatively. The results of this research identify that successful web-based marketing can indeed be achieved by defining a website's main objectives, designing a website through applying principles of best practice usability, tracking website visitor activity, and maximizing the site's visibility. Furthermore, this study provides suggestions that aim to benefit marketers and website developers in the Cyprus hotel industry in designing, developing, implementing and evaluating a successful web-based marketing communication plan. © 2007 by The Haworth Press. All rights reserved.
URI: https://hdl.handle.net/20.500.14279/26936
ISSN: 15533611
DOI: 10.1080/15533610802174995
Rights: © Informa
Type: Article
Affiliation : University of Nicosia 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

CORE Recommender
Show full item record

SCOPUSTM   
Citations 50

11
checked on Aug 10, 2023

Page view(s) 50

198
Last Week
0
Last month
3
checked on Nov 21, 2024

Google ScholarTM

Check

Altmetric


Items in KTISIS are protected by copyright, with all rights reserved, unless otherwise indicated.