Editorial
Journal
International Journal of Technology Marketing
Date Issued
January 1, 2017
Author(s)
Abstract
Social media had, for a few years, been quite the laughing stock for some companies:
a tool, an app, for youngsters to fiddle with. Those companies who were quick to realise
the numerous opportunities social media had to offer are now reaping the benefits. It is no
longer a laughing stock but a serious management tool considered vital for many
companies’ marketing strategy. The ease of use, the reach, the influence, the cost
(or almost no cost), and the flexibility of it has politely forced many companies to invest
in utilising it to the best of its abilities. With more people behind screens nowadays,
companies want to find ways to have more contact with their customers and publics who
do not show up in person. So what better way to engage with them than together with
them, from behind the screens? So let us engage with our customers ‘socially’!
a tool, an app, for youngsters to fiddle with. Those companies who were quick to realise
the numerous opportunities social media had to offer are now reaping the benefits. It is no
longer a laughing stock but a serious management tool considered vital for many
companies’ marketing strategy. The ease of use, the reach, the influence, the cost
(or almost no cost), and the flexibility of it has politely forced many companies to invest
in utilising it to the best of its abilities. With more people behind screens nowadays,
companies want to find ways to have more contact with their customers and publics who
do not show up in person. So what better way to engage with them than together with
them, from behind the screens? So let us engage with our customers ‘socially’!