Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26930
Title: Success Through Innovation, Reputation, and Location
Authors: Melanthiou, Yioula 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Issue Date: 1-Jan-2014
Source: Journal of Promotion Management, vol. 20, iss. 4, pp. 411-412, 2014
Volume: 20
Issue: 4
Start page: 411
End page: 412
Journal: Journal of Promotion Management 
Abstract: Traditional communication methods are increasingly more expensive and more complex, and make it harder to reach target audiences. Companies are now requiring more value out of their promotional efforts steering the way for new methods to take center stage. Promotion using social media has come a long way and has now become an established option. The articles put together for this special issue mainly deal with matters relating to social media. Specifically, three papers discuss cultural impact and social networks, social network management, and web atmospherics. One of the papers also investigates the importance of company reputation and another reviews how success may be the outcome of a careful site location.
URI: https://hdl.handle.net/20.500.14279/26930
ISSN: 10496491
DOI: 10.1080/10496491.2014.930279
Rights: © Informa
Type: Article
Affiliation : University of Nicosia 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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