Journals Journal of Promotion Management

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Journal of Promotion Management

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	Issue Date	Title	Author(s)
1	3-Mar-2016	Messages Not Getting Through: Societal Marketing to the Rescue	Melanthiou, Yioula
2	1-Jan-2014	Success Through Innovation, Reputation, and Location	Melanthiou, Yioula
3	1-Jan-2014	Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies	Komodromos, Marcos ; Melanthiou, Yioula
4	1-Jul-2012	Marketing Communication of Brands and Products in the New Era	Melanthiou, Yioula
5	1-Jul-2012	Social Media: Marketing Public Relations' New Best Friend	Papasolomou, Ioanna ; Melanthiou, Yioula