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https://hdl.handle.net/20.500.14279/26930
Τίτλος: | Success Through Innovation, Reputation, and Location | Συγγραφείς: | Melanthiou, Yioula | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Ημερομηνία Έκδοσης: | 1-Ιαν-2014 | Πηγή: | Journal of Promotion Management, vol. 20, iss. 4, pp. 411-412, 2014 | Volume: | 20 | Issue: | 4 | Start page: | 411 | End page: | 412 | Περιοδικό: | Journal of Promotion Management | Περίληψη: | Traditional communication methods are increasingly more expensive and more complex, and make it harder to reach target audiences. Companies are now requiring more value out of their promotional efforts steering the way for new methods to take center stage. Promotion using social media has come a long way and has now become an established option. The articles put together for this special issue mainly deal with matters relating to social media. Specifically, three papers discuss cultural impact and social networks, social network management, and web atmospherics. One of the papers also investigates the importance of company reputation and another reviews how success may be the outcome of a careful site location. | URI: | https://hdl.handle.net/20.500.14279/26930 | ISSN: | 10496491 | DOI: | 10.1080/10496491.2014.930279 | Rights: | © Informa | Type: | Article | Affiliation: | University of Nicosia | Publication Type: | Peer Reviewed |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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