Melanthiou, Yioula (rp21514)

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Publications

Όλα [47]

Articles [32]

Conference Papers [10]

Books & Book Chapters [5]

Τύπος

Ημερομηνία Έκδοσης

Journals

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Αποτελέσματα για 21-40 από 40.

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας
	21	6-Ιαν-2020	The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population	Teerakapibal, Surat ; Melanthiou, Yioula
	22	1-Ιαν-2020	Managing founder-based brand identity during succession	Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo
	23	1-Ιαν-2020	The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspects	Melanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos
	24	15-Φεβ-2019	The celebrity chef phenomenon: a (reflective) commentary	Zopiatis, Anastasios ; Melanthiou, Yioula
	25	1-Ιαν-2018	Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects	Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula
	26	1-Ιαν-2017	Editorial	Melanthiou, Yioula
	7	1-Ιαν-2017	A value-based transcription of student choices into higher education branding practices	Melanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris
	8	1-Νοε-2016	Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape	Zopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula
	9	2-Απρ-2016	Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products	Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula
	10	3-Μαρ-2016	Messages Not Getting Through: Societal Marketing to the Rescue	Melanthiou, Yioula
	11	2-Ιαν-2015	The Use of Social Network Sites as an E-Recruitment Tool	Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni
	12	1-Ιαν-2015	Social media uptake in Cyprus - Or is it just a new fad?	Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos
	13	1-Ιαν-2014	Success Through Innovation, Reputation, and Location	Melanthiou, Yioula
	14	1-Ιαν-2014	Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies	Komodromos, Marcos ; Melanthiou, Yioula
	15	1-Ιαν-2013	Airline industry consolidation and its effect on shareholder value	Evripidou, Loukia ; Melanthiou, Yioula
	16	1-Ιου-2012	Marketing Communication of Brands and Products in the New Era	Melanthiou, Yioula
	17	1-Ιου-2012	Social Media: Marketing Public Relations' New Best Friend	Papasolomou, Ioanna ; Melanthiou, Yioula
	18	1-Ιαν-2010	Using social networks as a promotional tool for higher education institutions	Melanthiou, Yioula ; Fantis, Sophia
	19	1-Δεκ-2007	Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus	Vrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula
	20	1-Σεπ-2007	A contemporary higher education student-choice model for developed countries	Vrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula

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