Voutsa, Maria C. (rp18363)

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Publications

All [23]

Selected Publications [3]

Articles [1]

Conference Papers [16]

Books & Book Chapters [3]

Type

10 Conference Papers
1 Book Chapter

Date issued

5 2019
4 2018
1 2017
1 2016

Fulltext

11 No Fulltext

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Date Issued: [2010 TO 2019]

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		Issue Date	Title	Author(s)
	1	Sep-2019	Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	2	Jul-2019	Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda	Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C.
	3	Jul-2019	Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	4	Jun-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	5	Jun-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
	6	Jun-2018	Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	7	Jun-2018	Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach	Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	8	Jun-2018	Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki	Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas
	9	2018	Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	10	Jul-2017	Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	11	Jul-2016	How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos