1. Ktisis Cyprus University of Technology

Panigyrakis, George G. (rp10241)

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Publications

Results 1-14 of 14 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)Journal
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini International Journal of Advertising 
22020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G. Journal of Cultural Marketing Strategy 
32014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. Journal of Global Scholars of Marketing Science 
425-Jan-2013Male and female attitudes towards stereotypical advertisements: A paired country investigationTheodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος Corporate Communications 
512-Jan-2010The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism developmentKapareliotis, Ilias ; Panopoulos, Anastasios ; Panigyrakis, George G. Asia Pacific Journal of Marketing and Logistics 
625-Sep-2009Marketing and corporate profitability: the case of Greek firmsPanigyrakis, George G. ; Kapareliotis, Ilias ; Ventoura, Zoe Managerial Finance 
71-Jan-2009Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activitiesPanigyrakis, George G. ; Poulis, G. Athanasios EuroMed Journal of Business 
83-Oct-2007Measuring the effectiveness of marketing information systems: An empirically validated instrumentGounaris, Spiros P. ; Panigyrakis, George G. ; Chatzipanagiotou, Kalliopi C. Marketing Intelligence and Planning 
91-Mar-2007Market orientation and performance: An empirical investigation in the retail industry in GreecePanigyrakis, George G. ; Theodoridis, Prokopis K. Journal of Retailing and Consumer Services 
101-Jan-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. Journal of Strategic Marketing 
111-Dec-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
121-Aug-1999Brand managers' relations with industrial service providers in pharmaceutical and other companiesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Business and Industrial Marketing 
131-Feb-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
141-Mar-1998Sex-related differences of public relations managers in consumer goods companies in Greece and ItalyPanigyrakis, George G. ; Veloutsou, Cleopatra A. Gender in Management