Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14476
Title: Brand managers’ interfaces in different consumer goods industries
Authors: Panigyrakis, George G. 
Veloutsou, Cleopatra A. 
Major Field of Science: Social Sciences
Field Category: Media and Communications
Keywords: Brands;Greece;Interface management;Interfaces;Internal communications;Product management
Issue Date: 1-Feb-1999
Source: Journal of Product & Brand Management, 1999, vol. 8, no. 1, pp. 19-37
Volume: 8
Issue: 1
Start page: 19
End page: 37
Journal: Journal of Product & Brand Management 
Abstract: Focuses on how brand managers in fast-moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance and quality of these contacts. Based on the product management literature, several hypotheses are proposed and empirically examined using data collected from a sample of 161 product managers, working for 48 companies in five different sectors in Greece. The results show that brand managers working in various sectors differ in the perception of their contacts with the various interfaces. © 1999, MCB UP Limited
URI: https://hdl.handle.net/20.500.14279/14476
ISSN: 10610421
DOI: 10.1108/10610429910257959
Rights: © Emerald
Type: Article
Affiliation : Athens University of Economics and Business 
Coventry Business School 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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