Journals Journal of Strategic Marketing
Name
Journal of Strategic Marketing
Subjects
Marketing philosophy in corporate management
The role of marketing in strategic planning
Marketing information systems in relation to company wide needs
Market and industry stakeholder needs
International strategies
SBU analysis and decision making
Marketing related synergies
Integrating marketing planning with strategic planning
The management of marketing-led change
The development and utilization of marketing plans
Resource allocation in strategic and marketing plans
HRM related to marketing personnel
The implementation of strategic and marketing plans
Marketing effectiveness at the operational and strategic levels
The utilization and development of control systems
Relationship Marketing
The role of marketing in strategic planning
Marketing information systems in relation to company wide needs
Market and industry stakeholder needs
International strategies
SBU analysis and decision making
Marketing related synergies
Integrating marketing planning with strategic planning
The management of marketing-led change
The development and utilization of marketing plans
Resource allocation in strategic and marketing plans
HRM related to marketing personnel
The implementation of strategic and marketing plans
Marketing effectiveness at the operational and strategic levels
The utilization and development of control systems
Relationship Marketing
ISSN
1466-4488
Description
Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. To consider the role of marketing as an orientation of management at the strategic level of organizations. Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents. To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.
Impact Factor (2 years)
2.480
Publisher
Taylor & Francis
Journal Webpage
Journal type
Hybrid Journal
Journals Publications
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