1. Ktisis Cyprus University of Technology

Journals Journal of Product & Brand Management

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Journal description

Name
Journal of Product & Brand Management
Subjects
Management
Marketing
ISSN
1061-0421
Description
The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world.
Impact Factor (2 years)
2.018
Publisher
Emerald
Journal Webpage
Journal type
Hybrid Journal

Journals Publications
(All)


Results 1-2 of 2 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
11-Dec-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. 
21-Feb-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A.