Journals International Journal of Advertising

International Journal of Advertising

Journals Publications

Results 1-6 of 6 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
22020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
31-Jan-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. 
41-Jan-2016Gender stereotypes in advertising: A review of current researchGrau, Stacy Landreth ; Zotos, Yorgos 
51-Jan-2016Gender stereotypes in advertising: Exploring new directionsZotos, Yorgos ; Grau, Stacy Landreth 
62016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisementsTsichla, Eirini ; Zotos, Yorgos